Nokia has decided to rename its ovi services as nokia services though there is no planning on altering the roadmap of services.All the services under the name OVI will be rebranded as NOKIA.
Nokia’s EVP and Chief Marketing Officer, Jerri DeVard explains the shift:“We have made the decision to change our service branding from Ovi to Nokia. By centralizing our services identity under one brand, not two, we will reinforce the powerful master brand of Nokia and unify our brand architecture – while continuing to deliver compellingopportunities and experiences for partners and consumers alike.”
Jerri continues:
“The reasons for this decision includes the fact that Nokia is a well-known and highly-loved brand the world over. Our mobile experiences are tightly integrated with our devices – there is no longer a differentiation. For example, if consumers want the best mobile navigation experience, they know it’s a Nokia that they can rely on. These last few years, and moving forward, our mission remains unchanged: we will continue our work to deliver compelling, unified mobile service offerings and next-generation, disruptive technologies.”
the transition will begin from july and is expected to get completed b by 2012.this change is only confined to naming as all the services will remain as they are now but the branding the customers will see on their new nokia phones will be different and also in online printed media advertisements promotions etc. “The reasons for this decision includes the fact that Nokia is a well-known and highly-loved brand the world over. Our mobile experiences are tightly integrated with our devices – there is no longer a differentiation. For example, if consumers want the best mobile navigation experience, they know it’s a Nokia that they can rely on. These last few years, and moving forward, our mission remains unchanged: we will continue our work to deliver compelling, unified mobile service offerings and next-generation, disruptive technologies.”
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